New pop-up music store in London to give away records to customers.
Here at Say It With Garage Flowers, we love vinyl records – especially when they’re free!
That’s why we were excited to hear about the launch of a new pop-up music shop with a difference, in London, to celebrate Record Store Day (July 17).
The SMARTY Disc-overy store is encouraging Brits to rediscover the joy of new music by giving away a free vinyl LP to each visitor, but here’s the, er, flip side – every album cover in the store will be covered up, so you won’t know what record you’ve been given.
Instead of picking albums and artists they already know and love, punters will choose a mystery record, with a sealed sleeve for the element of surprise.
It could be a rare, collectible album, a special edition, or a record by a new artist. Each record will be wrapped in a SMARTY Disc-overy store sleeve.
According to new research, restricted access to live music and record stores since the pandemic has meant the nation has fallen into a musical rut, listening to the same tracks over and over again.
In partnership with Record Store Day UK, the SMARTY Disc-overy store, which has been created by the SMARTY SIM-only mobile network, aims to ‘energise music lovers with new discoveries and serendipity’.
The store will also feature listening stations for customers, and a DJ whom visitors can request to play the vinyl they’ve been given.
The SMARTY Disc-overy store is free for the public to attend on Friday 16 July from 11am – 7pm, 19 Air Street, London, W1B 5AG (nearest tube is Piccadilly Circus).
Each visitor will receive a free vinyl LP.
For more information on Record Store Day, click here.